Description

It is written as a strategic guide for leaders adopting digitalization.

Over the last 10 years, DBS Bank has transformed under the stewardship of Piyush Gupta. The story tells how the bank adopted Making Banking Joyful as a strategy to dramatically improve the quality of banking for its customers. In 2013, the Board and bank leaders foresaw both the threat from digital technology and the opportunity. The next year, the Board gave the bank $200,000,000 to “bet on digital.”

The book centers around the three strategic tenants that drove the implementation,

1. Become digital to the core
2. Embed ourselves in the customer journey and
3. Create a 22,000 start-up (now 27,000)

What is amazing is how everyone in the bank responded. This book reveals what happened, the challenges the bank overcame and how it how prepares for tomorrow.

Making Banking Joyful is not only about implementing DBS’s strategy; it’s a rallying call for a banking industry and transformation revolution.