Solve the Last Mile of the Implementation

Realize individual behavior change by delivering the right digital nudge at the right time—fueled by AI.

Adopt a state-of-the-art solution provided through an alliance with Extend My Runway.

Your Implementation Challenge

When your organization must transform, a critical challenge occurs in the last mile—that is, ensuring employees change their actions.

With only one in five people seeing transformation as a positive, the question becomes, “How do you prompt both leaders and employees to make better choices and take the right actions?”

By leveraging AI, you can dramatically increase the likelihood of taking the right actions at the right time via digital nudges.

The pace of change today exceeds the typical human ability to learn, apply, and excel, creating a growing talent gap.

How Digital Nudges Benefit Implementation

Digital nudges are bite-sized messages that prompt better choices and right actions. Using them is transforming the way companies engage with both employees and customers. They are used to:

choose more impactful actions
improve productivity
create a more inclusive culture
encourage greater collaboration across departments

For example:

A well-known technology company reduced the number of coding errors by 22% by nudging their employees in agile ways of working.
An established airline nudged pilots to fly more efficient routes that reduced fuel costs by $5.37 million and carbon emissions by 21,500 metric tons.
One hospital’s readmissions were reduced by 54% by nudging patients to follow their doctor’s recommended procedures.

Implementation Behavior Change Solution

Thrive! Virtual Coach—personalized digital nudging powered by AI

Thrive! Virtual Coach delivers bite-sized messages that resonate and trigger behavior change. In only seconds each day, this approach—based on Nobel Prize-winning research—shapes your leaders’ and employees’ choices and enables them to achieve greater results.

Nudge theory was formalized and popularized by behavioral economist Richard Thaler, who was awarded the Nobel Prize in Economics in 2017 for his work.

Thrive! Virtual Coach has been co-innovated by Extend My Runway and Infineon Singapore.

“Change behaviors first, and mindset change will follow. That’s a faster, better way to keep pace with today’s world.”

– Michael Netzley, Ph.D., founder of Extend My Runway

How Thrive! Virtual Coach Works

1. AI Learns About You and Creates a Baseline

Through the onboarding process, a straightforward assessment is conducted.

2. AI Adapts to You

A hyper-personalized approach uses proprietary algorithms that have been shaped by cutting-edge neuroscience research.

3. AI Delivers Personalized Nudges That Resonate

The nudges increase the relevance and incentive that help adopt more impactful behavior each day.

From initial onboarding, Thrive! Virtual Coach takes 90 days to be uploaded and operational.

Training Course Behavior Change Solution

Thrive! Communities

Thrive! Communities improve participants’ ability to apply new knowledge and methods learned in training courses. For 30 days, it “nudges” participants to act on what they have learned.

Thrive! Communities accelerates application into the workplace. Complement any L&D program by increasing follow-up action in three ways.

Enabling participants to apply what was learned.
Providing digital nudges for 30 days after the course.
Accelerating new and better ways of working.

Thrive! Communities do not require the initial assessment or AI adaption that Thrive! Virtual Coach needs. The nudges are identified before the start of the course and are put in place afterwards via a dedicated Telegram app channel. They are fast and inexpensive to integrate.

Most important, nudge-targeted actions resolve last-mile problems in learning that will positively impact the business.

Below is the pricing for both Thrive! Virtual Coach and Thrive! Communities.

Your Thrive! Virtual Coach Investment

Now, you can drive behavior change by adopting digital nudges for your company’s leaders and employees.

What does it cost to begin realizing up to 30% targeted gains in productivity and performance? The table below provides sample pricing for various numbers of employees.

Number of Employees (Sample sizes)

100 (Pilot; customization lite 45 days*)
500 (90 days)
1000 (90 days)
5000 (90 days)

Investment (USD) (Net of all local taxes)

$49,000
$119,000
$199,000
$299,000

*This 100-employee pilot offers a convenient way to test Thrive! Virtual Coach in your organization. The cost of the pilot program will be applied toward the first purchase of any 90-day Thrive! Virtual Coach service.

Interested in bringing behavioral design and neuroscience into your business team?

A train-the-trainer delivery option is available for Thrive! Virtual Coach programs for 500 people or more. Your team learns how to conduct behavioral interviews and field research, design nudges based on the latest research, and discover how to leverage behavioral science in many areas of your business.

For state-of-the-art support that sets up leaders and employees for success, discover more by emailing bridges@bridgesconsultancy.com.

Your Thrive! Communities Investment

You can now support course participants in maximizing their value and effectiveness by providing them with 30 days of nudge support.

Your investment for designing and developing 30 days of generic nudges is US$7,200 (net of all local taxes). This does not depend on the number of people on the course.

You can also elect to purchase the nudges outright, then independently manage the community and messaging during future cohorts. This add-on option fits perfectly with stable and reoccurring program deliveries. You pay a one-time licensing fee of US$3,800 to own the nudges outright.

Support your employees to excel by investing in digital nudges. For more details, email bridges@bridgesconsultancy.com.

“Strategy is about making the right choices. Implementation is about taking the right actions.”

“Strategy can be defined as the thinking and implementation as the doing.”

“Leaders are guilty of repeating the same implementation mistakes they have previously made.”

“Knowing and taking the right actions move organizations from strategy creation to strategy implementation.”

“You can outsource the crafting of a strategy but not its implementation.”